iRi
Latif Nawab
and Janet Yeung

Iri’s inspiration is based around Janet Yeung’s grandmother’s three most important ideas to live by: “Positivity, optimism and living life with joy.” The word “Iri” stands for a town in South Korea where both Yeung and her maternal grandmother were born, creating a full-circle story with the brand. Yeung plans to concept each season around a moment between Yeung and her grandmother. “We believe in creating valuable and optimistic experiences. At the same time, everything we do is energetic, playful and optimistic but delivered in a cool, modern way,” explained Latif Nawab, creative director at the brand’s downtown studio. Iri’s aesthetic is modern, street- wise and playful. Each pair is 100% crafted in Italy and includes a signature “fried egg” print.