“Fashion means change, and audience’s taste changes from season to season. This is why it is the panel of experts formed to select the emerging designers to be presented at MICAM that, first and foremost, is called on to propose, through the young designer collections they select, something different and more interesting. Because today’s footwear has to have certain specific characteristics in order to meet with the approval of consumers”.

“Of all the various items in our wardrobe, shoes are the most revealing of trendiness and they have a lot of clout: they can make an outfit look either appear banal or cool and fashionable. A fashion shoe has to have a story to tell based on its provenance, the brand or craftsmanship: it is the object that defines and describes the person wearing it, reflects their personality and distinguishes them from all the rest”.

“Synthesis, levity, immediacy: these are some of the standards needed to ensure effective communication; these days, visual elements influence lexical ones.
One of the features of modern-day life is the democratisation of taste, life-style, choice. So nowadays, in order for it to be more effective and enable it to be recognised and decoded more easily by the audience, the message has to be quick and simple and keep a constant eye on the subcultural element”.

“Capturing the attention of the public is easy; what is more difficult, however, is getting the public to become a potential buyer. To create effective visual communication, we have to leverage emotions: in other words, create images that evoke an emotional response in the audience. These emotional dynamics also depend on the target, on the various levels of communication and means of dissemination; the social networks have definitely contributed to defining a new photographic language”.

“For the stylists of tomorrow, events like the Emerging Designers contest provide a wonderful opportunity to present their ideas and projects to the public, and offer today’s increasingly demanding consumers a wider range of products to choose from, both in terms of quality and in terms of style and trend. Today, fashion footwear brands are increasingly attentive to comfort, which becomes a modern ergonomic concept: as we see in lots of other spheres as well, from interior design to cars”.

“These days, in order to emerge on the over-crowded wholesale channel for branded products, young designers obviously have to have talent, but they also need to have a production partner who is on the same wavelength, and then study their market positioning very carefully: it’s more and more important to speak the language of what you create, while at the same time paying close attention to the new dynamics conditioning a constantly evolving market, like that of today”.