Sassy Icon
Michelle Schager

Sassy Icon is a brand founded and designed by Michelle Schager from the Netherlands. Launched during the Covid period, the label grew from Michelle’s passion for shoes. Within two years, she established her own production in Italy, ensuring each pair benefits from renowned Italian craftsmanship and carries the Made in Italy label.
Sassy Icon is dedicated to women who are confident, sassy, and a bit rebellious. The brand’s mission is to empower women, inspired by the belief that every woman has something iconic within herself. Now presenting her second collection, Michelle designs shoes for those who stand out—bold in spirit and unapologetically themselves.
Each creation is produced in Italy, reflecting a commitment to quality, individuality, and the empowerment of women everywhere.