“Emerging Designers is back: this year, too, we have selected 12 new talents from around the world. We observe that, edition after edition, the countries of origin change and increase; this year, we are hosting participants from nations we had never previously explored. Our intention remains to promote beauty and happiness by bringing together diverse voices and cultures. We hope this edition can take place under the sign of serenity and peace for everyone.”

“Micam has always been the international footwear fair, and we have always supported young people: bringing emerging designers means showcasing new, original ideas, designs, and proposals. Here, buyers and exhibitors meet twice a year, confirming Micam’s importance as a reference point for the industry. Young talents are demonstrating how creativity and innovation remain fundamental in the footwear world. Their projects are the clearest sign of renewal and the unique value that only the new generations can bring to the sector.”

“Today, price plays a central role, as it is the first aspect evaluated by increasingly aware and demanding end consumers. To new designers, I recommend focusing on brand positioning and creativity. It is important to evaluate the main brands present in the points of sale you aim to enter, monitor competitors, and offer products that are truly distinctive and meet the demands of a highly selective market.”

“For me, the concept of a fashionable shoe today is essential, elegant, and free of excess. I prefer essential styles, such as a black stiletto pump or a slim sandal with a strap and an ankle buckle. These are examples of timeless elegance: the clean lines make a shoe modern and always relevant.Today, many young designers tend to add distinctive details and shapes, making simplicity difficult to find among the new offerings in stores.”

“For a shoe to be considered appealing for purchase, it must meet three key requirements. The first is functionality: a generational shift has changed behaviors and expectations, making it essential to offer functions in line with new needs. The second is comfort, often underestimated but central in choosing footwear. Finally, sustainability, this goes beyond materials, including social and ethical responsibility, factors that younger consumers increasingly aware.”

“In a market saturated with images and content, it is essential for a brand to ensure that product and image are aligned and easily recognizable. Maintaining visual consistency across seasons allows customers to identify the brand effortlessly. Alternating product shots with real-life images helps convey a sense of lifestyle and communicates a world connected to footwear. This approach encourages people to embrace a brand’s philosophy, going beyond simply owning the product.”